Nike LeBron XX EP 'South Beast'MULTI-COLOR/MULTI-COLOR DQ3827-900
Nearly 2 decades into a career exceeding every lofty expectation, LeBron James has refused to settle for anything less than greatness, even when he was the one setting the standard for generations to come. Now, his latest signature shoe, the LeBron XX (or LeBron 20) is lighter, low to the ground and turbo-like. It’s unlike any design LeBron has donned before—comfortable and supportive, yet low-cut, feathery-fast and created to stay ahead of today’s frenzied style of play. This one has a classic leather upper, a nod to the King's impact on the shoe culture.
Pink Diamond Status
Like The Kid from Akron early in his career, pink diamonds undergo enormous amounts of additional pressure during formation. Both are the rarest of jewels, byproducts of trials and tribulations, unrivaled scrutiny, unfathomable weight, inner soul searching and strife that somehow come out beyond comparison. King James’ crown is crammed with pink diamonds, heated moments in time that made him into the immortal he is today. We took inspiration from the rose-colored hue and added it to Bron’s latest, greatest conquest to signify that pressure can bust pipes, or make championship rings, five and counting to be exact.
For the Next Generation
When we sat down with LeBron at Nike WHQ to discuss the next chapter in his shoe journey, he offered a straightforward revelation. Neither of his sons, Bryce and Bronny, stars on the rise at Sierra Canyon Academy, nor their highly rated teammates wore their dad’s shoes on court when they played. They preferred The King’s peers’ lighter, leaner, snappier silhouettes, ones that paralleled this era of hoop. So, like LeBron every summer once the season is over, we went back in the lab, with Bryce and Bronny as our muses, our go-to sources for court feel, lockdown and bounce.
It’s A New Day
A top-loaded forefoot Zoom bag delivers a smooth and supportive ride underfoot.It offers a flexible court feel that moves naturally with your foot. There’s also a 13-millimeter Zoom bag in the heel for that crucial impact protection. All these next-level tech updates are discretely loaded under hood, too, keeping the model simple and sleek without having to overbuild the design. This shoe isn’t about protecting LeBron at all costs anymore. It’s about making sure the next generation of hoopers is heard and served, so that when Bron is ready to pass the baton, they’ll be ready to watch the throne. “I no longer want the consumer in the shoe I wear, I want to be in the shoe that the consumer is wearing,” LeBron said.
The airy, breathable upper is made of a dimensional mesh and the icon is a double Swoosh. The top Swoosh is extended off the design like the AMBUSH Swoosh. The base Swoosh is built into the upper in a more traditional sense. Metal eyelets give the toggle laces an edgy appeal.
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