TITAN marked the highly anticipated return of the Air Jordan 11 Retro ‘Gamma’ this holiday season with an immersive activation that elevated the release beyond a traditional drop.
Originally released in 2013 at TITAN, the ‘Gamma’ colorway quickly established itself as a standout within the Air Jordan 11 lineage. Its blacked-out, polished upper, energized by a sharp pop of blue, delivered a bold reinterpretation of the classic silhouette. More than a decade later, the colorway remained a cultural staple - confident, disruptive, and unmistakably iconic.
To celebrate its return, TITAN hosted the ‘Break The Code’ experience last December 13 at Bigger Pictures in Mandaluyong City, transforming the venue into a fully interactive space dedicated to the ‘Gamma’ story. The TITAN community were invited to explore gaming stations, engage with live DJ sets, capture moments at curated photo walls, and unlock exclusive rewards throughout the event.
The activation featured distinct zones, including the Heritage Room and the Flight Zone, each designed to immerse attendees in the legacy and bold energy of the iconic silhouette. Every screen, surface, and installation reflected the sneaker’s modern edge while honoring its place in basketball and street culture.
The event underscored TITAN’s continued commitment to delivering meaningful, culture-forward experiences that bring together sneakers, storytelling, and community.
The return of the Air Jordan 11 Retro ‘Gamma’ was more than a holiday release; it was a statement moment. Through ‘Break The Code’, the lightning once again demonstrated how a legendary sneaker can be reintroduced with impact, relevance, and daunting presence.
