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CEMENTED LEGACY // The Air Jordan 3 Retro ‘Black Cement’ Returns

Posted by TITAN on

The perfect blend of sophistication and style, the Air Jordan 3 ‘Black Cement’ first hit the shelves in 1988, and instantly became legendary in its own right. It was a revolutionary footwear that only amplified the aura of a young Mike entering his peak. It was witness to many of MJ’s firsts - including his first MVP title, 40-point All-Star Game performance in Windy City, first Defensive Player of the Year award, and the first-ever sneaker to adorn his own Jumpman logo.

From the soft full-grain leather upper to its mid-cut height to the visible Air unit in the heel and even the elephant print that would eventually become one of the most iconic elements in Jumpman’s lineage, it set a bold standard in tech and style that resonates even to this day.

Since then ’til now. This is Money - and you still gotta have it.

MADE IN THE VALLEY

Family. Loyalty. Legacy.

A tribute to the legendary silhouette, the Deer Valley TITANs came together to celebrate the return of the Air Jordan 3 Retro ‘Black Cement’. A personal favorite of the GOAT himself, the AJ3 quickly cemented its legacy from the get-go, becoming an icon in itself. Together, they take inspiration from it and honor its enduring legacy while celebrating their own, with each personal journey contributing to the bond that makes DVT a team like no other.

From those whose stories are already etched in the history books, to the rising stars whose legacies are just beginning to unfold like Mike in ’88, each one embodies the spirit and values that make Deer Valley more than just a team: it's a place where legacies are made.

Today, they proudly carry forward the foundation laid by those who repped the Valley to the fullest before, all while rocking a sneaker that’s every bit as legendary as the stories they’re creating - ensuring that the DVT legacy lives on for generations to come.