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Owning the spotlight is one thing, but to shine brightly while sharing it with others is a whole different kind of flair - a rare thing US-based online retailer Bephies Beauty Supply completely understands and promotes.

Founded in 2020 by Beth Birkett, Bephies Beauty Supply was born with the bold intention of highlighting unique brands owned by women of color and LGBTQ+ entrepreneurs who consistently elevate and redefine the meaning and standards of beauty and fashion.

More than two years since its launch, BBS has slowly carved its own place in the streetwear industry - bringing along with it the brands that it has helped put at the forefront of the scene. Its first collaboration with Jordan Brand serves as a recognition of this community-driven success as they introduce a collection that captures Birkett’s dreams, her roots, and the company that catapulted her career - and others’ - to further heights.

Spearheaded by the on-court classic that is the Air Jordan 7, Bephies Beauty Supply gives the icon a retouch that’ll get everyone doing a double take: Draped in a hue that nods to her Caribbean roots, this one is highlighted by a Huarache-inspired emblem on the heel, transparent side vents, and an inner mesh sleeve over the ankle. To top it off, Birkett delivers an apparel collection that draws inspiration from the spirit of ‘90s hoops fashion - all while celebrating feminine strength.