It all started with the desire of promoting a neighborhood.
Located in the 18th arrondissement of Paris, the district of Château Rogue, regarded as an African neighborhood, didn’t always have a positive image – until the Fofana brothers came with a mission and turned things around, little by little.
The intent was clear and straightforward: Build a funding platform that will help develop small businesses in Senegal, all while bridging African and Parisian cultures together and sharing it with the rest of the world. Come 2014, Youssouf and his brother Mamadou officially launched a non-profit association called ‘Migrating Birds’, an organization that mirrored and propelled their journey to heights they never would have imagined.
Migrating Birds’ first project was to fund a hibiscus flower drink made in Senegal, and in order to finance it, the Fofana brothers launched what would be the foundation of their brand. They produced a hundred tees with the word ‘Château Rouge’ imprinted on it – a collection that made waves and sold quickly on the internet, thus, the birth of Maison Château Rogue.