FOR LOVE. WITH HOPE.
TITAN x Nike Zoom LeBron NXXT Gen AMPD ‘Hope’
Posted by TITAN on
“Sometimes, all a kid has is hope - and that’s okay. As long as you don’t give that up. Don’t ever give that up because it’s always brighter on the other side for sure.” - LeBron James, 2024
The Philippines has two seasons: dry and wet.
The love for basketball, however, is 24/7, 365.
That means for half the year, kids across our hoops-obsessed nation start their days looking out their windows - wishing for blue skies, dry courts, and the chance to play the game.
Across the world, there are those who hope similarly. The aspiration may evolve beyond just a sunny day - lifting a championship, winning a gold medal, earning a spot on the roster, mastering off-hand layups - but hope is a feeling we all remember.
During All-Star Weekend in 2023, LeBron James took to the podium and spoke at length about his and TITAN’s ’shared common values.’ From that eloquent reflection came the inspiration to bring those values to life, to his signature sneaker - beginning with hope.
TITAN is proud to announce our fifth collaborative project with LeBron James: the TITAN x Nike LeBron NXXT Gen AMPD ‘Hope’. The shoe’s colorway is inspired by sun rays breaking through gray clouds, signaling the emergence of a clear blue sky. The upper is also a nod to asphalt courts prevalent in the Philippines, with claypot markings that represent makeshift court lines, as seen on the outsole. Also woven into the design are reflective hits across the shoe: literal silver linings that complement the ‘sunshine yellow’ midsoles.
As part of our commitment to encourage hope among the community, TITAN has partnered with Gameville Ball Park - a premium sports facility in Mandaluyong City that opened its doors in 2023 - to transform one of their basketball courts. This space will serve as the venue for the collaboration’s launch event, where consumers who opt to pick up their pairs on August 22, 2024 can jump straight into open run action and play with and against other TITAN consumers, DVT and Nike athletes, as well as other basketball stakeholders.
More importantly, that day will also see a group of select young, underprivileged basketball players - including students from nearby Mandaluyong public schools - take part in a special TITAN Hope Camp, headed by PBA Hall of Famer and TITAN co-founder Jeff Cariaso. Moving forward, this select group of boys and girls will also receive Nike LeBron footwear from TITAN for one year, as well as weekly, exclusive access to the TITAN Court @ Gameville Ball Park for themselves and their friends and teammates.
It is with utmost humility that we thank our community in advance for their support of this next chapter of TITAN x LeBron. Because of it, we are able to provide these young hopefuls and many others like them the opportunity, space, equipment, and education to improve their games and prove that though some days may appear gloomy, there is always a sunny day ahead.
This project is a gentle reminder that brighter days and clearer skies await.
May you always see the silver linings, promising sunshine behind gray clouds.
Have hope. Don’t ever give that up.