TITAN’s ‘Mamba Legacy’ campaign begins on Mamba Day, August 24, 2025 (8.24), and runs through April 13, 2026 (4.13): a nearly year-long celebration honoring Kobe Bryant’s impact on the game and beyond.

This initiative shines a spotlight on both Protro releases and Kobe Forever products, serving as a bridge between generations of hoopers, fans, and collectors.

More than just product, this campaign is about passing on Kobe’s values—his relentless work ethic, unshakable mindset, and passion for the game - to the next generation, while giving long-time Kobe loyalists new ways to celebrate his story.

As part of the journey, every purchase of a Kobe product will come with a limited collectible card. Each card not only serves as a keepsake but also unlocks the opportunity to access a highly anticipated product in Summer 2026 - a moment designed to bring the community together in honor of the Mamba.
The collection is built on two pillars:

The Protro line celebrates the return of Kobe’s most iconic signature colorways - reimagined with modern performance updates - alongside fresh new stories released in limited quantities.

On the other side, the Kobe Forever line expands the legacy, offering a deeper assortment of lifestyle staples and team-bank colorways designed to bring Kobe’s influence to more players and fans, at scale.